According to psychologists, love is, in its simplest state a legalised form of insanity – its an obsession and infatuation that is so difficult to break that it drives us to a level of madness that is inherently socially accepted.
After some careful and not-so-careful consideration, I asked myself what drives me crazy – what things do I burn into the ground out of sheer obsession, addiction and tedious gluttony? Well.. First theres smoking. An obvious addiction, however it was not until after our first studio that I began to realise and question why we as humans love and therefore base an addiction around things which are innately bad for us. Do we fall in love with the obsession of something – like rolling a perfect cigarette; avoiding the consequences because deep down we know if somethings this good, it will be a million times harder to give up, or to break up for that matter? Are we in love with the temptation and the voracity that comes with something that is so right that it must be wrong? It seems to me, and I don’t know if its because I’ve watched too many episodes of Sex and The City, that humans LOVE what is “bad” for them, but if something can be so good that its considered bad, then can’t the opposite exist – that something is so bad, it’s good?
Consider my second form of schemed insanity – hot chips. You’d probably think I’d prioritise my family or friends over a couple of deep fried sticks of potato, but to be frank, I can’t remember a time when a fry let me down – apart from when they get soggy from being in the bag too long. Though if you speak to any nutritionist, you’ll soon find that deep fried potato isn’t as good for you as it tastes, or how it makes you feel for that matter. However, that doesn’t stop me from eating them almost every day, or from thinking about them when deciding what to get for lunch/dinner/sometimes breakfast. It’s an obsession established upon taste, sensation and ideally enjoyment – its love.
According to Donald Norman, the director of The Design Lab at the University of California, “Gluttony is now seen by society at large as a bad health choice – or sometimes, if we’re more forgiving, as a matter of metabolism or an “issue”; at worst, like most of the seven deadly sins, it’s seen as a character flaw.”
But why do the things we love, the things we that we fall head first into – like a bag a chips or tobacco, be considered a character flaw? It’s these things we enjoy, that we can’t fathom existing without that define us as people and thus as human.
It is due to these undeniable “flaws” in character, like smoking or eating, that love will indefinitely pilot the things we do, and more over the things we become in terms of future thinking. It is impossible to be able to move forward without obsession, or hence, a sense of gluttony fastened to the sentimentality of the past.
What drives us crazy, drives us forward (and backward).
Shots of Awe, 2016. ‘Love is Madness’, videorecording, Youtube, viewed 26/08/2016, <https://www.youtube.com/watch?v=AEYQvKduCNY>
Elaine Jarvik Deseret, M.N. 2006, Sin of gluttony, Salt Lake City, Utah.
Star, D. 2000. ‘Sex and the City season 3 Episode 5: “No Ifs, Ands or Butts”, Pinterest, viewed 26/08/2016 <https://au.pinterest.com/pin/539587599077246269/>